Top 5 Email Marketing Automations for Retail eCommerce Brands
- Negar Amiri
- Jul 16, 2024
- 2 min read
Email is a top digital marketing channel that allows for personalized communication with your customers. For every $1 spent on email marketing, eCommerce brands see an average return of $36-$40 (Source: Tidio). It's challenging to find a more profitable digital marketing channel than email.
Email marketing automations enable you to connect with customers at various stages of their lifecycle, delivering relevant messaging that boosts awareness, engagement, and conversions. Although setting up automations requires an initial investment of time, they significantly enhance productivity and customer retention in the long run.
Here are the top 5 automations we recommend starting with:
1. Welcome Series
First impressions are crucial, both in person and online. It's no surprise that welcome series are 86% more effective than standard marketing campaigns (Source: Invesp), making them the most vital campaign to set up. Begin by introducing your brand and outlining what customers can expect from you. Keep it concise and consider breaking the series into multiple parts if necessary.
2. Abandoned Cart
Only three out of ten complete their purchase after adding items to their cart (Source: Baymaard). That means you could be missing out on 70% of potential sales. Abandoned cart emails see a 39% open rate and 23% click-through rate. Additionally, sending multiple emails for one abandoned cart can generate higher revenue, with three emails being the optimal number.
3. Win-back
Retaining a customer is more cost-effective than acquiring a new one. Furthermore, dormant customers and low engagement rates can negatively impact your sender reputation. Win-back campaigns aim to re-engage customers who haven't made a purchase or interacted with your emails for 3-6 months, helping to revive their interest and loyalty.
4. Back in Stock
Common supply chain issues can often lead to "out of stock" messages for customers. Allowing customers to sign up to be notified when a product is back in stock keeps them informed and engaged. Back in stock emails boast a 22.45% conversion rate (Source: Marketing Sherpa), reminding customers of products they were interested in.
5. Abandoned Browse
Abandoned browse emails are triggered when a customer views a product but doesn't add it to their cart. While some may view these emails as "intrusive," browse abandonment emails see an average 0.96% conversion rate which is 9.6x higher than a regular email campaign (Source: Klaviyo). These reminders can effectively nudge customers towards completing their purchase.
By implementing these top email marketing automations, you can significantly enhance customer engagement, boost sales, and build lasting relationships with your audience. At AWC, we have extensive experience working with clients across various industries to implement and optimize their email marketing strategies.
If you're ready to elevate your email marketing efforts, we invite you to contact us for a complimentary 30-minute consultation. During this session, we'll assess your unique needs and provide tailored recommendations to set you on the path to success.
Don't miss out on this opportunity to transform your business. Reach out to us today to schedule your consultation and take the first step towards a more efficient and profitable future.